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Why you need a website you can update yourself

Published: 2 March 2016
Why you need a website you can update yourself

2016 is all about fresh content

Websites that get the most traffic are those where the content is constantly changing, being added to, and improved.

Gone are the days of static, unchanging websites, of a time when companies would cut and paste their brochures into a digital format and leave it unchanged for the next few years.

Websites are now living, breathing entities on the Internet, whereby every update you make to your website once it is 'live' plays a part in its interaction with visitors, customers, and the all powerful search engines. 

Having the ability to update your website at any time has now become industry standard and as the old saying goes, adapt or die.

Don't rely on a developer

It is now more critical than ever that businesses have the ability to regularly update their website without the assistance of a developer.

Relying on a developer to perform website updates means you are forced to wait on them, and you may miss your window of opportunity to alert consumers about a business update or special offering.

The very nature of emergency updates is that they are unexpected, however by planning for them via the ability to update your website on the run, they can be dealt with in a timely and efficient manner.  

SEO

As Search Engine Optimisation (SEO) continues to play an increasingly pivotal role in the online business landscape, updating your website has becoming an increasingly critical component of running a successful business.

Essentially, search engines view websites without updates of any kind as a 'dead' entity, with no life and nothing new to offer.

Whereas frequently updated websites offer search engines a haven for fresh content and sources of new information for their search requests. Simply put, if you update your website often with high quality content, search engines will love you for it.

Additionally, when you publish new content, you present yet more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking, whereby frequently added content, such as blog or article postings, allows you to optimise the article with pertinent keywords that can attract new visitors to your site.

Update new offerings

If new visitors arrived at your website today, then came back next month and nothing had changed, they would naturally assume that nothing is happening with your business and could lead them to question if your product or service is any good.

Updating your website with fresh content can provide new visitors with valuable information about your business and your products or services. If a visitor was led to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands of other results presented in their search.

Providing updated articles on customer satisfaction, as well as information on the benefits of your product, provides new visitors with the tools to make an informed decision and may help to convince them why they need your product or service.

Ultimately, regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the all powerful search engines.

To switch to a better website provider, allowing you access to your own websitre content, or if you are interested in strarting your own website from scratch, contact your local Snap Centre now.
 

Author: Snap Marketing

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