Packaging Design and Printing for Great Unboxing

There’s something undeniably satisfying about opening a freshly delivered package or unpacking a new purchase after a trip to the shops. It’s that mix of excitement and curiosity that makes unboxing feel less transactional and more meaningful.

Turns out that feeling is so satisfying that many people film themselves opening packages and share the moment online. Unboxing videos have become a hit on YouTube and social media, giving brands even more reason to design packaging that deserves the spotlight. As eCommerce continues to grow, so does the popularity of the term ‘unboxing’.

A great packaging design goes beyond protecting your product — it sets the tone, tells your brand story and creates a new, exciting experience for your customer. In this guide, we’ll help you get started with expert tips in box packaging design, printing and more.

Why it’s worth creating an unboxing experience for your consumer

Great packaging not only creates a pleasant emotional response among your customers but also delivers a memorable experience that reflects your brand.

When you sell your product, you’re selling your brand, too. You’re also sharing the experience, the story of your business and your values.

A great packaging and printing approach does more than deliver your product safely, it also delivers your message.

Communicates your brand’s value

Your packaging is a visual handshake. A well-executed design communicates your brand’s personality and values. Does your brand present itself as luxurious, eco-friendly, playful or minimalist? This should be felt and determined the moment someone opens the box.

Boosts the chances of a sale

Good packaging encourages repeat purchases. Insights shared by Business Victoria suggest that customers are more likely to buy again from a business that provides a premium packaging unboxing experience.

Encourages word-of-mouth marketing

From social media shares to casual recommendations, a memorable unboxing experience turns your customer into a promoter. Customers are more likely to post, tag or talk about your brand when the packaging surprises and delights them.

Builds customer loyalty

Customers remember when a business goes the extra mile. The unboxing experience helps you stand out among the competition and builds an emotional connection.

Adds perceived value

Even affordable items look more luxurious when wrapped in a cool packaging design. Consider how brochure printing achieves this same effect through texture, finish and layout — packaging works the same way. The right packaging design can elevate your product’s price point.

Creating an unforgettable unboxing experience in 5 steps

Without bespoke packaging and an intentional unboxing experience, your product risks being overlooked in a saturated market.

To stand out and leave a lasting impression, consider custom-designed and printed packaging tailored to your brand. You can also align it with your broader campaigns using Snap Print Solutions’ marketing print solutions.

Get started on your packaging journey with these simple steps: 

Choose your packaging type

The type of box packaging you choose should depend on the following factors:

• The type of product you sell (cosmetics, bottles, books)

• The shape and size of your product (large, small, long, wide)

• The durability of your product (fragility, potential to leak)

• The product’s potential travel distance (from a shelf, in the post, internationally)

Customise your packaging with stickers

Once you’ve selected your package type, it’s time to put your imagination hat on and get creative. You can get started on creating your personalised unboxing experience with these elements:

• Colours

• Logos

• Imagery

Need help getting started? Explore Snap Print Solutions’ graphic design services to bring your brand to life.

Adding your personal touch 

A truly memorable and unique unboxing experience often includes a personal touch that makes your customer feel valued.

Something as simple as a thank-you card can make a lasting impression. With so many options on the market, a customer choosing your brand deserves recognition, and a little appreciation can turn a first-time buyer into a loyal one. 

Add flair to your packages and make opening them more enjoyable with ideas such as:

• Thank you cards (bonus points for custom prints)

• Business cards

• Thoughtfully written messages or copy

• Gratitude and incentives like coupons, vouchers and loyalty cards

• Free merchandise like stickers

• Add a postcard showcasing new or relevant products to their current purchase

Thoughtful touches like these in a box packaging design express genuine appreciation and strengthen the bond between your brand and the customer. 

Not sure what size your printed extras should be? Use Snap Print Solutions’  handy brochure size guide to map out cards, inserts or flyers.

Seal the deal 

You’re nearly finished with creating an unboxing experience that will keep your customers hooked on your products. Before you get your custom packaging quote, all you have to do is seal the deal with your finishing touches.

Your mailer box or package is a canvas for things like:

• Stickers

• Labels

• Ribbons

• Stamps

Now it’s time to bring it all together. Use labels to reinforce your brand message, not just display basic information about the products. Choose stickers that pop, and finish it off with a few thoughtful touches like personalised ribbons or custom stamps that make your packaging truly stand out.

Design for practicality and protection

While it’s tempting to go all-out with visuals, never compromise the core purpose of packaging: protection. Snap Print Solutions’ commercial printing services can help you balance form and function for packaging and printing.

Make sure your product is secure, especially if it’s going through the post. Protective inserts, seals or clever folding designs can keep your products safe without sacrificing style.

Incorporate interactive elements 

QR codes, scratch cards, AR experiences or surprise inserts can add an extra layer of fun to your packaging. You can also integrate these with Snap Print Solutions’ online printing services for superb printing quality.

These interactive features can turn a simple delivery into an enjoyable experience for your customers. 

Prioritise sustainability

Use recyclable, compostable or biodegradable materials where you can. Let your audience know through printed messages or icons that your packaging is sustainable. Being transparent about your sustainable choices shows responsibility and resonates with environmentally conscious customers.

Use consistent branding

Your packaging should match your website, social media and advertising style. The fonts, colour palettes and the tone of voice should reflect a unified identity. When your packaging matches your broader marketing, your customers will effortlessly recognise and remember your brand. 

Add functional extras

Features like resealable closures, easy-open tabs or reusable containers make packaging more practical and user-friendly. When customers continue using your packaging long after the purchase, it keeps your brand top of mind and relevant to your customers’ daily lives. 

Create an Unforgettable Boxing Experience With Snap Print Solutions

Creating the best unboxing experience doesn’t need to be complicated. Just remember the following: 

• Start with the right packaging design

• Add personality with branding and finishing touches

• Prioritise protection, sustainability and consistency

From first sketch to final print, Snap Print Solutions has you covered at every stage of the packaging journey. Request a quote from your local Snap Print Solutions Centre and bring your ideas to life.