Postcards can serve a variety of purposes depending on the nature of your organisation. They are a highly targeted piece of marketing material that also appears more personal to your audience.
Custom postcards represent an opportunity to embed a benefit in your direct mail campaign. A saving or other offer may entice your customer base to take action and purchase from your company.
Postcard marketing is also one of the easiest methods to evaluate, as they can be tracked using URLs, QR codes, phone numbers or promotional codes that are uniquely developed for your postcards. Mailing your postcards to a specific target audience gives your analytics team an accurate base from which to measure the increase in traffic or purchases.
They can also be included in product packages as a "thank you for your purchase" or "thank you for your support," making customers feel appreciated and showing that you went the extra mile, even with a simple gesture.
