Lady receiving direct mail

Direct Mail

Targeted direct marketing for better results

Direct marketing involves sending personalised letter, brochure, postcard or flyer to an individual on your database with an 'offer' or a reason for your clients to visit, call, send an email or go to your website. If you're a charity fundraiser, it could be an appeal letter requesting support your special cause, or a letter thanking your donors.

A well-crafted direct marketing piece that uses personalised data (also known as variable data) and has a compelling offer will attract attention and action. It's a cost-effective means of marketing your business because you are in control of who receives the offer, how many you send and when.

At Snap, we can help a business to get the most out of their database through personalised designs for marketing campaigns. Our personalised printing capabilities, coupled with our long history as printers, means we have the know-how and expertise to manage all your direct marketing requirements with ease.

We can help you to take direct marketing to a whole new level by personalising your traditional mail and email campaigns. We have the technology to include personalisation in the body text or image of your direct mail piece or email, creating something unique to send to your customers.

Research shows that personalising your direct marketing works, with campaign response rates achieved up to 15 times higher than traditional unaddressed mass mailing methods.

Talk to your local Snap Centre today about what we can do to help you get personal with your customers.

We use your data to personalise

Using your database, we can print your client's names and address details directly onto your letters or postcards. Each message is personalised, so instead of writing Dear Valued Client, we'll acknowledge your clients individually by personalising it to their first or last name. Your clients will feel they're receiving the individual attention they deserve, and response rates will be higher.

And that's just the beginning.

We can also vary the text and graphics of your direct marketing piece for a truly individualised approach.

From design to delivery, Snap has your Direct Mail covered

At Snap, we can provide a complete solution to your Direct Mail campaign needs, from the design and creation of your direct mailer pieces through to lodgement with Australia Post.

Letterbox Drops

If you're wanting to reach new customers, then a letterbox drop could be the right solution for you. Unaddressed Mail is a cost-effective way to communicate with prospective customers and build local awareness for your business.

Your local Snap Centre will work with you to design and produce a catalogue, brochure or flyer that promotes the message you wish to share. Then, through Snaps relationship with Australia Post, you select from a variety of delivery services to ensure you reach the most valuable clients for your business. This means you can choose to deliver to businesses addresses, private addresses or both, and you can determine the exact delivery area ranging from entire suburbs and postcodes right down to specific streets or postal routes.

Once you've decided on the details we take care of the rest. We even remember your specific selections so its even easier to use Snaps Unaddressed Mail service again in future.

Did you know?*

  • Only Australia Post can deliver to 100% of letterboxes Australia wide
  • 43% of consumers prefer marketing material from local businesses through the mail
  • 87% of people read unaddressed mail

* Australian Catalogue Association: Unaddressed Advertising Material Research, July 2009

By using Snap for your next mail promotion you can:

  • Save time we can create, print and lodge for you
  • Save money we can help you to target the right customers to build your business
To get started on an unaddressed mail drop for your business just contact your local Snap.
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