Board of Directors

Ms A Cashman Non-Executive Chair

Ms Anne Cashman was appointed to the Snap Board in November 2014, after an established and successful senior executive career in B2B and B2C environments, in both the US and Australasia. Coupled with several years of strategic advisory and various independent Non-Executive Director roles, Ms Cashman is Managing Director of Avery Products. She brings a sharp focus on people and the customer experience, along with extensive experience in manufacturing, service-based businesses and franchising.

Ms Cashman is an AICD graduate, MBA qualified, a keen walker, a swimmer, and an occasional triathlete.

Ms A Cashman Non Executive Director

Mr C Read-Smith Non Executive Director

Mr Craig Read-Smith was appointed to the Snap Board as a non-executive Director in March 2017. Mr Read-Smith is an experienced software development professional and serial entrepreneur. With 23 years' of commercial experience in software development, he has led technical teams, both small and large, in the defence, retail and investment banking, and telecommunications industries. Since 2000, he has co-founded three software companies and has been an equity partner or employee owner in three more. His extensive experience extends across continents, with experience gained in the UK, USA, and Australia.

Mr Read-Smith prides himself on being the problem solver. His passion is for the idea, its development into something tangible and its ultimate commercialisation. Mr Read-Smith is a former patrolling surf lifesaver and Director of the City of Bunbury Surf Life Saving Club. He holds a Bachelor of Computer and Mathematical Science from the University of Western Australia, majoring in Computer Science and Industrial Statistics.

Mr C Read-Smith Non Executive Director

Mr M Lindsay Non Executive Director

Mr Mark Lindsay was appointed to the Snap Board in June 2015. Mr Lindsay brings extensive franchise knowledge to the SFL Board after 10 years holding Non Executive Director, CEO and COO positions with Quick Service Restaurant Holdings. The QSRH group owns the brands Red Rooster, Chicken Treat and Oporto.

Mr Lindsay is currently Managing Director of Azure Capital Private Equity Pty Ltd and Chairman of the Advisory Board Manford Records Management. Lindsay is a member of the Institute of Chartered Accountants Australia, a member of The Securities Institute Australia, and a member of the Chartered Institute of Company Secretaries. He holds a Bachelor of Business with a Double Major in Accounting and Finance. Mr Lindsay is an avid golfer and also enjoys walking, boating and spectating at most sports.

Mr M Lindsay Non Executive Director

Ms Frances-Anne Keeler Non Executive Director

Ms Frances-Anne Keeler was appointed to the Snap Board in November 2021 and is Chair of the Remuneration Committee. Ms Keeler is an experienced Non-Executive Director, with a successful career spanning global markets and multiple sectors, including tourism and hospitality, business and major events, franchising, grape and wine and financial services.

Ms Keeler is Chair of the Australian Tourism Data Warehouse, a national platform for digital tourism information, and Chocolateria San Churro, a successful restaurant franchise with stores throughout Australia. She is a Non-Executive Director of Wine Australia and also sits on a number of advisory boards in the global tourism sector.

Ms Keeler brings to the board a proven ability in developing and successfully implementing growth strategies through customer focus, innovation, driving efficiencies, embedding a progressive culture and leading transformational change. She is passionate about delivering profit by putting customers and stakeholders at the heart of strategy.

Frances-Anne holds a BA Joint Honours Degree in Marketing and Hispanic Studies from the University of Strathclyde in Glasgow, Scotland. She is a graduate of the Australian Institute of Company Directors and a past mentee of their flagship Chairs Mentoring Program.

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