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Marketing & Sales Articles

Damien Cook's desire to create stronger relationships with customers led him to challenge the traditional printing ...
A good first impression can go a long way, especially when you're trying to attract clients or customers with a new ...
One of the most important things when building a business is your branding. So, when it comes to relaunching this key as...
A brand style guide is a reference tool to help keep your visual branding consistent across all levels of your business....
For Snap, customer relationships are key, and taking the time to foster these relationships day-in and day-out is one of...
Dear fellow print enthusiast, Years ago, when I worked for an Australian workwear brand, I was in charge of the annual...
'Shelf appeal' is the notion of how a product is perceived when it's placed on a shelf (or online) ready for...
From early apothecary labels to colour-bursting, multi-font illustrations, the art of product labelling has come a long ...
In the time of Facebook events and email invites, printed invitations have become far less common save for weddings and ...
Event invitations are much like the opening act at a concert: their sole purpose is to get the crowd excited for the mai...

Marketing & Sales Resources

The role of colour in brand communications Colour certainly matters when it comes to communicating your brand. Have...
How branding can boost your bottom line A brand's visual identity has the power to shape consumer perceptions, ...
Create your own brand style guide - free template When briefing printers or other external parties on design work f...
Evolving print: How our print favourites have changed Thanks to new technologies, changing trends and more, the pri...
Your complete paper stock guide Whether you're printing business cards, brochures, or a presentation, the paper...

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