Large format printing - how does it work?

Large format printing is a process used to produce designs, text, or images on a scale that is too big for standard printers. It is ideal for banners, building signage, retail displays, event backdrops and more.

In this guide, we’ll explain what large format printing is, how it works, its benefits, and how to design for it. You’ll also learn more about Snap Print Solutions’ large format printing services and why so many businesses trust us to bring their biggest ideas to life.

What is large format printing

Large format printing, or wide format printing, involves printing images at a size larger than what traditional printers can manage. Standard printers typically print documents up to A3 size, whereas large format printers begin at about 24 inches wide and can print several feet in width.

It’s commonly used for high-impact materials like:

• Banners and posters

• Building wraps

• Window and floor graphics

• Trade show displays

• Event signage

• Vehicle wraps

Wide format printing uses specialised equipment and ink systems designed to produce sharp images on a range of materials, such as vinyl, mesh, fabric and rigid boards.

The benefits of large format printing

Large scale printing with eye-catching design provides numerous benefits that make a big impact on viewers.

Great for high-visibility marketing materials

Due to its sheer size, large printing is ideal for high-visibility marketing such as roadside displays, retail spaces and events. Where grabbing attention is crucial, large format printing becomes more advantageous. 

Versatile print option for indoor and outdoor use 

Large format printing works on different materials. This makes it suitable for different settings, including retail, real estate, events and public spaces. For instance, durable vinyl is for outdoor banners and lightweight foam boards are for indoor displays. 

This flexibility and longevity allow businesses to maintain a consistent branding and presence across multiple locations and campaigns.

Learn more about printing options through our commercial printing services or contact us for personalised advice for your business.

Professional look and sharp detail

Large format printing also produces high-resolution and crisp designs even at large sizes. High-quality visuals signal professionalism and keen attention to detail, which is why large format printing will help your business stand out even in crowded environments.

Supports creative freedom 

Since there are fewer limitations on size or layout, designers have more room to get creative. Large format printing supports custom sizes, shapes and finishes that help bring bold ideas to life.

This print format opens up new ideas for visual storytelling, such as a life-sized product cut-out, a full wall mural or even window decals. Imaginative concepts that will transform into high-marketing pieces are welcome with large format printing. 

Easy to install and relocate

Despite their size, large format prints are surprisingly easy to set up, take down and move around when necessary. For instance, when you’re updating seasonal promotions or moving displays to a new location, the installation is often quick and efficient. 

Most of these items are designed to be portable like A-frames and pull-up banners, so you don’t have to stress over transporting them from one location to another. 

How to design for large format printing

Designing for large scale printing requires a few extra considerations. These tips will help ensure your final print looks sharp, clear and effective.

Vector graphics are key

Use vector files wherever possible. They scale without losing quality and are perfect for logos, line art and illustrations. Unlike raster images, vectors remain crisp at any size so that your graphics stay sharp even when printed on billboards or banners. Always supply original design files in formats like .AI, .EPS or .SVG for best results.

Scale your design appropriately

Work at a scale that matches the final output or at a reduced scale that maintains correct proportions. This is typical 1:10 or 1:4, depending on the project. Make sure important elements like headlines, logos and calls to action stay readable at full size. 

Choose fonts and colours that stand out

Choose fonts that are simple and legible and avoid overly decorative typefaces. Use colour combinations with strong contrast to make text and images easy to see from a distance. Check for colour clashes or low-contrast backgrounds. 

Consider the design for the material

Different materials absorb and display ink differently. For instance, mesh and fabric may soften some colours slightly, while glossy vinyl may make colours appear brighter. Choosing the right material helps avoid issues like colour inconsistency or low visibility. 

Our team can help you choose the best option for your project to ensure your final product looks as attractive as it does on screen.

Keep messaging clear and concise

Large format prints are often viewed from a distance or in passing, so your messaging needs to be immediate and easy to absorb. Stick to a short and punchy headline, minimal supporting text and one clear call to action. 

Check for bleed, crop marks and safe zones

Set up your file with appropriate bleed and crop marks to avoid unwanted white edges after trimming. Also, keep key design elements like text and logos within safe zones so they don’t get cut off during finishing. 

A standard bleed is usually 3mm to 5mm, but always confirm with your printer’s specifications. 

Snap Print Solutions large format printing services

Snap Print Solutions offers large format printing services that serve a vast range of business needs. We’ve worked with local businesses and national brands to deliver impactful print at scale.

We print on materials including:

• Vinyl

• Mesh

• Fabric

• Paper

• Specialty options available on request

Our team is experienced in handling all types of large printing projects, from retail signage to vehicle graphics. Our graphic design services can also support you with artwork that’s made to scale.

We use high-quality printers and materials to ensure your design comes out looking clear, sharp and ready to stand up to the environment it’s used in. Our fast turnaround times and local service mean you get the results you need right when you need them. 

Get Started with wide format printing today

Large format printing is one of the most effective ways to create standout marketing. It’s fast and designed for high-visibility and impactful marketing.

Explore our marketing print solutions or online printing services to get started. You may also contact your local Snap Print Solutions Centre for expert advice on your next project.