Far from being outdated, SMS has emerged ahead of social media platforms as having the greatest reach and highest conversion rate. For example:
Real-time, personal, convenient and interactive, SMS is a great way for small businesses to connect with their customers where they are today.
If you're not messaging your sales campaigns, you could be missing out on turning a healthy slice of your target audience into loyal customers.
People won't tolerate spam, but they do show great interest in your company and products if they've opted-in for text messaging contact.
Just be sure that each campaign contains instructions for unsubscribing. That way, you'll know that you're only providing relevant material to those who want it.
Because SMS comes via the same channel that your customers talk with family and friends, you can move away from formal business speak and interact on a more personal level.
This increases the potential for longer lasting, more rewarding relationships. When done correctly, SMS can make your customers feel involved in, and valued by, your business.
There are many great reasons to make SMS part of your digit marketing strategy. For starters you can:
So, what's is the best approach for your SMS campaign? And what should you avoid so as not to fall out of favour with your customers?
Build rapport by using your customer's name, and by asking them what types of information they're interested in. This also assists you to keep it relevant for them.
Make it timely
Send SMS's at times that suit your customers, allowing them to act on your offer.
Foster the 'feel goods'
Use language that makes your customer feel part of a special group that's valued and rewarded by your business. Tempt them with special codes only sent to SMS subscribers. They'll be more inclined to read your messages, sign-up for newsletters, and check your website regularly.
Allow customers to reply to your SMS's. All customers - not just millennials - will appreciate this convenience. Two-way messaging is another important factor in conveying the personal touch.
Follow this format for a deftly succinct message:
Avoid the following to keep your SMS customers happy:
Using a shortcode (a 4-9 digit number that's unique to your business):
Add the shortcode to all your social media sites and promotional material, remembering to provide an incentive for opting-in.
Remember, the 80/20 rule applies to SMS customers too
A study by Gartner Group reveals that 80% of revenue for most business comes from 20% of their customers. Your SMS opt-ins are more than likely part of that precious 20%.
Building relationships with these customers via a real-time service, and using a conversational vibe with a personalised message, is a powerful tool for boosting sales.
Blending a clear-cut, call-to-action driven message, aimed at an attentive audience, will go a long way to ensuring that your campaign is viewed and acted upon, fast.
|Tags: Business Insights Websites Marketing|