In an age when everyone yearns for peer group approval on social media, and $20,000 cars look much the same as $200,000 luxury sedans, it doesn't feel very easy to express individuality. Or, to be appreciated as one-of-a-kind you.
Maybe that's why research shows a growing percentage of people want to buy personalised products and have companies recognise them as individuals.
And why some businesses in the personalised products industry are having such enormous success like - Australian business Shoes of Prey who have sold over 6 million pairs of customer designed shoes.
Image: Shoes of Prey - Personalised shoes
Personalised printing makes people feel and react the same way
Research shows the best way to capture and hold someone's attention is to address them by their name or create something especially for them:
And while that's extra exciting news for businesses competing to grab the attention of new and existing customers, donors, supporters and more through direct mail, personalisation actually covers a wide spectrum of printing opportunities, such as:
From a customer's point of view, personalisation plays on our minds by:
For businesses this translates into:
Direct mail personalisation is more than just a name
With advances in technology, personalisation of direct mail now encompassed, graphics, text and images. So, all elements of your communications can be selected or enhanced with a personal touch.
Some examples include:
In a world where we have millions of messages passing us every day, it's not easy for any advertising or marketing to capture and hold people's attention.
Sending or giving your customers something that they can see is their own, and call their own, is one proven way to break through the clutter.
And a powerful and cost-effective strategy for increasing sales, profits and customer loyalty.
If you 'd like to find out more about the opportunities available with personalised printing and how you could make it work best for your business - have a chat with your local Snap marketing and printing expert today.