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When bigger is better: Large format print

Published: 6 December 2012
When bigger is better: Large format print

Looking for a way to bring your brand to life at your next event or create some high-impact signage in-store?

You can make a big impression with large format printing.

What is large format printing?

Large format printing technology prints to large scale, custom specifications on a variety of materials, from canvas to vinyl. The most common types of large format printing include:

Posters: Printing sizes can vary from A3 to a massive A0 (that's 16 times the size of an A4). Posters are ideal for short-term displays, in-store signage or special event promotions. They are generally printed on paper or card and can also be laminated or mounted in display stands for extra durability.

Banners: Commonly printed on polyester film, banners won't curl or rip and are extremely durable. They come in various shapes and sizes from pull-up stands to banner hangers. This format has a finished look that is ideal for events such as tradeshows, product launches or media events.

Vinyl banners: These are usually seen hanging on an exterior wall, boasting large, eye-catching graphics and text. Vinyl banners are extremely durable and can weather the elements, making them perfect for exterior use.  

Window graphics: Graphics that adhere to windows are perfect for shops looking to promote an upcoming sale or event. They can also be a great permanent option for street-front offices wishing to display their brand.

Why does it work?

In an increasingly competitive and cluttered marketing landscape, large format printing can speak volumes. These high-impact materials go a long way in reinforcing brand recognition and attracting client attention. They're also a versatile and transportable form of marketing. With a well-executed design and some creative thinking, the right large format printing can build invaluable buzz around a brand.

Contact Snap to learn more about our extensive range of large format printing services.
Author: Snap Marketing
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