This information can then be leveraged to your advantage, creating conversions.
By highlighting all the places where users are taking action, heatmaps are an excellent tool to identify which elements are working and which are failing to spark interest on any given page.
A scroll map, which measures how many times each part of a page is viewed in a user's browser, can also provide a valuable understanding of which parts of the page currently capture attention.
Together, these maps make it very easy for you to identify problem areas. Are there large portions of your page that remain untouched? Does that happen to be exactly where you've placed your call to action? If so, it's time to rethink your page design to ensure you're highlighting the most important areas and strategically place them where your audience is spending the most time.
Use the information generated by heat and scroll maps to completely remove the guesswork from your web optimisation plans and boost your conversions in no time.
If you're ready to revamp your website, get some great support by contacting your local Snap Centre today.