Three companies creating compelling video content
Video is a major growth area for content marketing at the moment.
If you're attempting to grow your business through content marketing, having compelling video that attracts viewers and keeps your brand position fresh in their minds is key. Here are three companies that are getting video content right.
Red Bull has built its brand position not just around content, but around events. Whatever their latest venture, pushing extreme sports even further to the extreme attracts attention, both in real life and online. Occasionally, their events even become worldwide news, as with Felix Baumgartner's 2012 space jump.
Lesson: Think outside the box. Companies doing things no one else is doing will always get noticed. Just make sure that whatever it is you do is closely aligned with your brand position.
Technically it's a TV ad, but with 70 million views on YouTube and counting, it's probably safe to say that more people have seen Volvo Trucks' 2013 video featuring Jean-Claude Van Damme online than on their television screens.
The best TV ads are increasingly made with the intention of going viral you know you've hit the jackpot if you can get social media to do your marketing distribution for you.
Lesson: Look for the wow factor that will give your video or ad the chance of going viral.
Bunnings has an extensive library of DIY videos on their website and on YouTube covering everything from painting to gardening, closely connecting its products with practical information about the best ways to make use of them.
The hardware giant's content might not dazzle in the same way as the above examples, but it attracts a solid audience nonetheless. For many companies, Bunnings' more low-key marketing strategy also represents a more realistic model to emulate.
Lesson: While it won't grab the attention of a wide audience in the same way as flashy ads and stunts, solid practical advice and information related to your products can be the best way to convert clicks into sales.
See how video content can work for your business by contacting your local Snap Centre today.