Personalisation for marketing
Personalisation verses one-size-fits-all
Over the past year, the term 'personalisation' has become commonplace among marketers and, with it, the potential to rework the one-size-fits-all approach has become a reality. So what exactly is personalisation and what are the best mediums to apply personalisation to?
What is personalisation?
Mediums for personalisationThere are plenty of ways you can incorporate personalisation into your business marketing plan, including:
eNewslettersWhen asking your users to sign up to your newsletter, it's a good idea to get a little more information than just their name and email address. Even the addition of a postcode will allow you to send your clients location-based deals.
PostcardsIf you have your client's date of birth on file, it's easy to send them a greeting and special offer to celebrate. This is a great way to establish goodwill with your clients.
Contact your local Snap Centre to see how we can help your business implement personalisation in your marketing.