Over the past year, the term 'personalisation' has become commonplace among marketers and, with it, the potential to rework the one-size-fits-all approach has become a reality. So what exactly is personalisation and what are the best mediums to apply personalisation to?
eNewslettersWhen asking your users to sign up to your newsletter, it's a good idea to get a little more information than just their name and email address. Even the addition of a postcode will allow you to send your clients location-based deals.
PostcardsIf you have your client's date of birth on file, it's easy to send them a greeting and special offer to celebrate. This is a great way to establish goodwill with your clients.
Contact your local Snap Centre to see how we can help your business implement personalisation in your marketing.
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