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New business essentials: Enhancing your brand identity

Published: 4 December 2012
New business essentials: Enhancing your brand identity

Great branding is all about consistency and efficiency.

So for new businesses looking to introduce their brand to the world, it pays to get it right the first time. Here are some of the keys ways to integrate your branding across the business for standout results.

Recognisable logo

This is a key identity piece that needs to inspire trust and confidence. You can use text, an image or a graphic symbol just try to keep it simple so that it works just as well on a business card as it does on the side of a car. Make it distinctive and easy to reproduce and your logo could last the life of your business.

Professional website

Clients come to your website for information, so make it easy for them with simple, uncluttered design, straightforward navigation and compelling copy. Work with a designer to ensure your brand and logo are integrated across all aspects of the site. And for the most efficient reach, go the extra mile and develop a mobile-friendly site that is accessible on mobile devices.

Business cards and stationery

They may be small, but a great business card packs some mighty branding punch. Lead with your company's name and logo and include all relevant title and contact information. As with your cards, keep branding strong across all company stationery, including your logo, company name and contact details into all letterheads.

Banners, signage and vehicle graphics

If you have distributors or agents working on your behalf, consider providing them with branded banners or signs that will communicate in your absence. And for businesses on the move, vehicle graphics and wrapping can really make the most of your cross-city commutes.

Contact your local Snap Centre to find out how we can help with your new business's print, design and website needs.

Author:Snap Marketing
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