Content has long been at the heart of entertainment and websites, but only recently have companies been using it as a form of marketing in its own right.
US industry body the Content Marketing Institute (CMI) defines content marketing as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable client action".The essence of content marketing is to provide something of value to the clients without a huge sales pitch or interruption to their enjoyment. By doing this they'll come back by their own volition and a relationship starts to form.
Consumers have become better at zoning out obvious adverts whether that's by skipping through them or focusing on sections of a website they are interested in so these techniques don't work as well as they once did.By owning media (i.e. blogs, eNewsletters), rather than renting space elsewhere (i.e. newspapers, TV), you can have more control over what you say to your audience. As you build a relationship with them, they begin to see you in a better light and are more likely to buy from you in the future. Social media works in a similar way and is often a complementary service to content marketing.
Contact your local Snap Centre to find out how they can help you with your business marketing needs.