Great design is the result of one definitive document a comprehensive, inspiring design brief. From websites to marketing materials, here are the basics for putting together a pitch-perfect brief.
It's essentially a set of instructions for your designer that defines the objectives, parameters and requirements of the design project. Whether you're creating a website, flyers or online marketing materials, your designer will be relying on a detailed design brief to explain the scope of work and help them achieve your objectives.
Objectives and goals
Start with a brief summary of your company, its core brand values and how you differentiate from your competitors. Then move into the specifics of the project. Nail down exactly what you want to communicate and why, and be explicit about your campaign goals.
Available copy and materials
Copy and visuals are as crucial as the design itself. Outline whether you'll be providing copy, or if you'll need an external copywriter. Also, do you have any existing assets or templates you can supply to your designer? Providing your logo, product shots, existing promotional material or any brand style guides will help streamline the design process.
Budget and schedule
Presenting the budget up front can help designers work efficiently and maximise your spend. Likewise, a detailed schedule of the project and realistic deadlines will keep the project on track.
Contact your local Snap Centre to find out how they can help create effective and meaningful design for your business.