Well planned and designed brochures and flyers can be two of the best performing members of your sales team. Whether it's to promote products, advertise events or tempt customers with special deals and discounts.
Plus, the relatively low cost of printing brochures and flyers when compared to many other marketing avenues, means they often quickly cover their wage many times over.
Here are a few tips from Snap's printing experts to ensure your brochure and flyer team are looking and sounding their best when they introduce themselves to your potential customer.
Ask yourself some important questions:
If you don't know the answers, ask your sales and customer service people who talk to them every day - and ask some of your trusted customers for their thoughts.
A powerful headline will often determine if the rest of your brochure gets a second glance or not. So unleash your inner copywriter and use a headline that will instantly let people know:
For example, the headline at the top of this article suggests that the main audience is people who want better results from brochures. 'How to' tells them that by reading the tips (what we're offering) they will learn ways to create brochures that bring them more customers and sales (benefit).
Of course, a headline is only as good as its audience. This headline will only be of interest to people who care about doing better business through brochures.
Someone who only markets through their website wouldn't care as much (a few may be curious). Instead, we'd try to get their attention with something like 10 website traits that could be losing you rankings and bsuiness right now.
You've got a couple of seconds to get noticed and make a first impression. So ensure your design stands out with a:
Sell, don't tell. In other words, don't start the conversation talking about what you do. Paint a picture of how you help your audience solve their problems, make their life better, etc. Be clear why your business/product/service is different to, and better than, your competitors.
Headlines grab attention with benefits e.g. instead of 'Practical, adaptable all-in-one printer' say 'Save money and office-space with this all-in-one printer'. Once you have the reader's attention, let them skim over descriptive features in bullet form.
So for an all-in-one printer it might be:
Then lead them towards the action you want them to take next.
You do have to talk about you at some point especially if your audience aren't familiar with your business. Include standard information, such as:
The quality of paper you use impacts the impression your brochure or flyer make. If you want people to think of your business or product as high quality or luxurious, you should use a paper stock and finish that reflects this. If you are a budget business, or want people to feel your prices are lower, you may want to use a cheaper stock.
There are some amazing looking finishes available these days too - from shinny-finish Scodix to raised Gold and Silver to Spot UV and more. So explore affordable opportunities to wow clients from their first glance and feel.
Once they've swooned over your brochure design and words, be sure to tell readers what they should do next - call today, visit your store, act now or log on to your website. Use active language and make sure the right contact or address details are all there.
When we are busy it's easy to leave something until another day. So create a fear of missing out if people don't act immediately by including something like a:
Following these tips will help you create brochures that capture your target audience's attention, hold their interest and prompt them to get in touch.
The best part? You don't even have to be a pro designer, writer or marketer to dramatically boost your results. Your local Snap Centre brochure designer can plan, design, create and print your entire brochure or flyer for you.
|Tags: Print Design|