In 2013, with the introduction of a few new features and some tweaking, it's set to become the must-have tool for growing your business presence online.
Google+ comes with an array of features that other social media outlets don't currently offer. It also provides a unique way for you to easily communicate directly with your clients.
This feature allows you to categorise your contacts into groups (Circles) and then target specific information to clients belonging to these Circles.
Hangouts are a great way for businesses to connect with their clients via video conferencing. In a Hangout, you can talk with up to 10 people and can stream and record the sessions later for playback. This makes it great for video conferencing, focus groups and panel discussions. You can even post the Hangout on your business YouTube channel. This feature is unique to Google+.
The Ripples function is a visual representation of who is sharing your posts, enabling you to identify which information is being reposted, the type of content that is important to your clients and the comments users are making.
Sparks is great for small businesses as it tailors content to best fit your industry and interests. It allows you to pick a list of topics that will then feature in your news feed, providing instant, relevant information at your fingertips.With its outstanding features, ease of use and strong ties to Google's search engine, Google+ is the social media must-have for marketing your business this year.
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