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Getting creative with QR codes

Published: 24 January 2013
Getting creative with QR codes

The surprise and convenience of QR codes

QR codes are a great way to automatically connect users to a particular webpage or to activate a phone function such as a call, email, IM or SMS. Much like a barcode, businesses can easily incorporate these computer-generated images into a range of media.

Whether you want to make getting in contact easy, link to additional information or even surprise viewers with an unexpected landing page, QR codes offer convenience, ease of use and, if you like, a certain element of mystery and surprise.

Where can I put QR codes?

When it comes to modern technology such as QR codes, be creative. You can use QR codes just about anywhere, including:
  • Business cards
  • Storefront displays
  • Posters and flyers
  • Promotions
  • Discount vouchers
  • Giveaways
  • Labels on products
  • T-shirts
  • Car stickers
  • Postcards
  • Event invitations
  • Targeted direct mail campaigns
  • Catalogues or brochures
  • Company newsletters

What can QR codes link to?

These are just some of the many kinds of online resources you can use QR codes to quickly and easily direct clients to:

  • Your website
  • A specific blog post or webpage
  • Your company social media profiles
  • A map with directions to your location
  • Register for an event
  • Your feedback form
  • Sign up for your newsletter
  • Special offers or online discount coupons
  • A current competition
  • 'How to' guides or installation instructions
Access free downloads, such as eBooks or MP3s

Contact Snap today to find out more about creating and incorporating QR codes into your marketing strategy.

Author: Snap Marketing
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