As we approach the quarter way mark of the year, we welcome with it the prospect of Easter, which is anticipated to be one of the busiest periods of the year for businesses that prepare for this time sensitive opportunity.
1. Run a special Easter promotion
Having a dedicated Easter offering will encourage potential customers to respond immediately and provides an excellent way to align your business, service or product with the spirit of the season. Some of the main benefits include:
2. Embrace and display your Easter spirit
Regardless of what products or services you offer, using the right designs and colours can help you better communicate your offering to potential customers. For Easter, start by setting the proper tone and turn your promotional campaigns into profitable sales by theming your marketing materials to mark the occasion. By giving your business an Easter feel, you can derive valuable benefits, including:
3. Organise an Easter event
Holding a family-focused event is a great marketing tool that can help to drive traffic to your door. Organising an event (like a visit from the Easter bunny) not only demonstrates an appreciation for your customers (and their children), but also encourages engagement.
4. Launch an Easter social media campaign
From a marketer's perspective; Easter is a highly anticipated holiday that offers a great chance to get creative with social content. Regardless of what segment your business serves, social marketing can be an in-expensive way to cash in on the excitement period and deliver your message to a wider audience.
Harnessing the Easter spirit can also provide tech-savvy business with avenue to tap into the hype the holiday generates, whilst capturing the attention of their target market by connecting with them through a common theme.
To find out how you can maximise your seasonal marketing efforts, contact your local Snap Centre today.