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Five tips for creating a cool office or workplace

Published: 27 March 2014
Five tips for creating a cool office or workplace

The world's most successful companies excel at what they do because their employees are actively committed to their business.

Here's a look at cool workplaces around the world and what changes you can make to improve your office or workplace vibe.

1. Create space for 'blue sky' thinking

When it comes to cool workplaces, one particular name springs to mind: Google. One of the hallmarks of Google's famously cool work environment is the '20 per cent time' innovation, which gives employees one working day a week off from their usual duties to work on their own pet projects. Many of Google's digital products have evolved out of these side projects.

2. Invest in your space

To work well, you need to foster the right environment. While Google is famous for the cutting-edge design of their offices, they are not the only ones doing interesting things to bring the cool factor. Another tech company, New Zealand's Trade Me, has included a slide between two of its floors in their Wellington headquarters.

3. Offer flexible working conditions

Companies that offer flexible working conditions such as negotiable hours and working-from-home options rate highly when it comes to employee satisfaction. Most of the top companies around the world make flexible work conditions a key part of their employee-retention strategy.

4. Position your company as fun

Sydney-based 'experiential retailer' RedBalloon has a swag of business awards to its name, including being on the BRW list of best places to work in Australia for four years running. Much of this has to do with its brand positioning as a fun company, expressed through its visual identity and general business model.

5. Find products to sell that people will love

Client loyalty can readily translate into employee loyalty. Quirky stationery retailer kikki.K's repeat appearances in the BRW list of best employers reflects the fact that employees like to be associated with companies whose product they love.

Contact your local Snap Centre for branding and marketing services.


Author:Snap Marketing
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