While 2013 was centered on content marketing, 2014 is the year of content strategy developing an action plan of how you will use and share your content. After all, content is created to be seen.
Content marketing involves creating engaging content suited to your target audience. The strategy stage works to answer the 'hows', such as 'how will you circulate this content?', 'how will you draw eyes to the page?' and 'how will you guarantee your content is a success?'
In many cases, content is hosted on your website or other branded assets, like social media. Great options for your business include:
Since content marketing is hinged on the idea of speaking to your clients and capturing their attention with information that they want to hear about as opposed to selling to them your business needs to consider what types of content you produce as well as how you circulate it.Contact your local Snap Centre to see how they can help market your business.
|Tags: Business Marketing|