So what do your brand colours say about your business?
Colour dramatically impacts our mood, behaviour and even memory recall. As much as possible, business colours should be industry appropriate, tie back to the brand promise and set your business apart from the competition.
When making a colour decision, try to choose no more than two main colours. This will keep your messages sharp, concise and is less likely to confuse clients. You'll also find that one or two colours are easier to integrate consistently across various marketing materials.
Keep in mind that people see colour differently, so try to make your colour palette easy on the eye and widely accessible. A proportion of the population is red/green and blue/violet colour blind, so try steer clear of these combinations where possible.
Once you've found your colour palette, stick with it. These colours are now as essential to your brand as your business name. Ensure they appear on all promotional materials, from the logo and website to packaging and stationery.
While colour will always mean different things to different people and cultures, there are some common, universal colour associations that are worth noting:
Contact your local Snap Centre to discover ways to integrate memorable and meaningful colours into your brand identity.