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Christmas Marketing Starts Now

Published: 23 November 2016
Christmas Marketing Starts Now

These weeks leading into Christmas are often the best of the year to be in business. For the well-prepared it can mean big spikes in sales, new clients and profits.

Just a couple of weeks into October and almost every Snap Centre has already reported helping business clients create produce and launch holiday season promotions. And it's only getting more frantic.

If end of year business is important to your bottom line, you need to take action and look at ways to make the most of opportunities and avoid getting lost in the crowd.

Things to tick off your Christmas marketing bucket list

Prepare your collaterals

Get on to your brochures, in-store displays and invitations that need to be created and printed. Leaving things to the last minute may be fashionable these days, but in the Xmas rush it can mean lost sales opportunities and the increased risk of including the wrong details or leaving out vital information in your rush.

Add the Christmas touch with a new design

There are so many ways to use clever, Christmas flavoured designs to share some joy with the world while boosting business. Catchy, subtly ornamental designs aligned with the festive mood can work exceptionally well in websites, landing pages, newsletters, invitations and logos.

Get all your printing sorted

From posters and flyers announcing a Christmas sale, new arrival or event, to Christmas cards and thank you cards that you send to clients, to strut cards and in-store displays designed to help you close sales from walk in traffic, there's so much you can do around Christmas with printed pieces.

Just be sure to book in early as most printer's schedules fill up quickly between now and mid-December.

Don't forget you have email

Be it at home, work, on the bus or at the shopping centre, people are always checking their emails. So enticing email promotions are powerful, fast and cost-effective Christmas marketing strategies. The options are limitless - Christmas gift guides, e-coupons to use in-store, loyalty offers, sale promotions.

Even though emails look instantaneous, you need to allow time to create a campaign, design a template, and write copy. If it's a series of emails, you need to allow days or weeks for it to run its course. Plus, you need to give people time to react, even with a lastminute deals promotion.

Gift some personalised merchandise

Depending on the size of your customer base, it may not be practical to send personalised merchandise everyone. However, it's a hugely effective gesture for special clients during the festive season. Research shows people recall and buy from companies that provide personalised items more than companies that simply flash ads in front of them.

You can earn some client love and great return on investment - with personalised pens, notepads, calendars, cards and more.  Just remember, depending on the design and complexity of the job, it can take days or even weeks to get from idea to final personalised product.

Done smartly, a well-prepared Christmas marketing campaign can help to build new leads, sales and profits. Now's the time to act and make the impending festive rush work for you, before it works for someone else.

Download our 9 Christmas marketing tips whitepaper

Need some inspiration? Get you FREE copy of the Snap team's '9 small business marketing ideas for a very merry end of year'.

And if you do need some help, your local Snap Centre marketing, design and print expert can take care of everything quickly, affordably and professionally.

Author: Snap Marketing
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