The key is to find different types that complement each other and are aesthetically pleasing, yet are still readable and suited to your business. Here are a few hints that will make choosing your types that little bit easier.
Firstly, ask yourself what you wish to achieve through your text. Do you provide long lengths of text for your audiences to read? Or are you using text to make an impact on visitors to your site so they remember your business? Determine the purpose of your text and hierarchies so you can choose typefaces accordingly.
Most businesses choose two or three different typefaces to use consistently across their various platforms. It's best to use the same type for all body text, and then choose one or two different types for all headings and logos. You can, however, select up to five types if you really want to spruce up your headings and hierarchies, depending on how much content you produce. However many you choose, make sure your types align with your business identity and reinforce the way you present yourself in the market.
As well as using the fonts that already exist on your computer and in the programs that you use to produce materials, there are many free and paid fonts available to download on the Internet for extra variety. If you download any fonts, make sure you have permission to use them for business purposes.
|Tags: Business Design|