Whether you're promoting your business, product, service, event or deal, it's hard to go past a great marketing brochure for impact and return on investment.
While marketing trends come and go, brochures continue to bat above their weight because they:
However, you can't simply unleash a brochure into the wild and expect it to bring home the bacon.
Like all marketing strategies, brochure designed to promote and sell, need to be well prepared for the moment they're introduced to your audience. Otherwise, they can be quickly rejected.
Here are nine proven ways to get your brochure ready for that big first date.
Before you lay mouse to design software or fingers to keyboard, it's important to be very clear about who your marketing brochure is for. You need to be able to answer questions such as:
If you don't know the answers already go to the source, or those who know them best. Speak to your customers, sales team, customer service staff, etc.
Where will your audience meet your brochure? Is it going to be sent via direct mail, at an event or at their office? Are they expecting it i.e. did they request it or have you spoken to them about it already?Your design and the message may need to be different depending where the encounter your brochure and what they already know about you.=
There are plenty of affordable options these days, even for short print runs, so it's worth exploring different finishes such as:
That's why it's so important to focus on the benefits of what you offer a customer before you tell them what it is or how it works.The headlines and subheads in your brochure should highlight the 'what's in it for me' factor to hold their attention get people reading the body content.
People like to skim read these days, so keep your features in bullet points rather than as paragraphs of detail that won't get read.
You don't want to get too wordy in brochures. That makes unique, meaningful images or illustrations a great alternative to long descriptions. As the saying goes, they do tell a thousand words.As a general rule, consider a image, icon, or illustration for:
As with websites, people don't want print marketing material cluttered with information and images. You need to ensure your marketing brochure is easy to read and understand with a skim.This means reducing the amount of content and number of the distractions along the way to your end goal reader action. So use:
Make the action that you want readers to take very clear on your brochure. More than that, urge them to act now while you are at top of mind. Otherwise they'll move on to something else and are likely to forget about you.Consider offering them incentives that are only valid for a specific time such as:
Injecting some, if not all, of these tactics into your own marketing brochure will help you towards capture your target audience's attention, hold their interest and prompt them to get in touch.
And you don't even need to do the work.
Contact your local Snap Centre team who can plan, design, create and print a powerful marketing brochure for your next campaign.
|Tags: Print Design Marketing|