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Annual reports: A how-to guide

Published: 5 September 2012
Annual reports: A how-to guide

A well-designed and printed annual report is valuable to your business.

It will help you reflect on your business performance, forecast profitability and set up for future successes as well as keep investors abreast of your business strategy. It's important to plan the content and presentation of your annual report carefully to ensure your information is delivered in the most professional way possible.

Keep it concise

Don't over-deliver on data. Only include information that is relevant to your audience and what you want them to take out of the report. Include short, sharp summaries that wrap up the points you want to convey clearly after each section.

Keep it colourful and employ a graphic designer

Annual reports typically contain an enormous amount of information that can be hard for any audience to digest. Include clear graphs and other visual representations of your points to make the report more engaging.

With so much text, we recommend employing a graphic designer to ensure skim readers take out important points through visual representations. At Snap, our graphic designers will create engaging, visual reports and can work with you to ensure your report conveys your information in the most effective way possible.

Keep your call to action clear

Make sure your readers know what to do next by including a clear call to action.

Work with Snap to professionally design and print your next annual report and ensure your business performance is presented in its best light. Contact your local Snap Centre today.

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