A how-to guide: Content creation and curation
Consistent contact and content
One of the keys to a successful business content marketing scheme is consistency. Unfortunately, coming up with ideas for content is often easier said than done, and without an idea in the pipeline it can be all too easy to skip that scheduled eNewsletter, blog post or Facebook update "just this once".
Follow these six tips for finding and creating content and you'll never have to suffer writer's block again.
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Top tip: Video content is especially beneficial as it increases time on site. Improved time on site indicates a more engaged audience!
Utilise the search functions and join groups and communities on LinkedIn to discover and share new content. Twitter is particularly good for content discovery.
Get extra mileage out of positive reviews by sharing them on your blog and social media pages. Just be sure to check the original publication's guidelines on reporting.
Contact your local Snap Centre to see how we can help better market your business.