Branding was once the domain big businesses with big ad agencies and big budgets. Today, many small businesses are using practical brand building tactics to convert more sales - without the high price tag.
Design and marketing have always been crucial ingredients in creating a strong brand identity. To help you get your head around the possibilities in both areas, here are some great examples of simple and smart brand building through design and marketing.
This brewery built their brand on the back of minimally designed craft beer cans carrying unexpected textures. It was a subtle, yet impactful way to shatter the perception that only cheap beers came in cans, while successfully reducing waste as the customers upcycled many of the cans.
The croissant-tailed spaceship logo of this company is the ideal fit for a bakery renowned for its serious scientific commitment to perfecting its signature pastry. The blend of science and love of food creates unique and remarkable finish.
This upscale fashion store in Mumbai redesigned their brand to include the colours and vibrancy. The minimal type and intense colours are impossible to ignore, especially as they almost appear like a blurry abstract photograph. It reflects the feel of an art installation and is able to convey the message that the brand is associated with something special.
Strategic marketing and design that also connect with the audience on an emotional level can enhance your brand in a number of ways, such as:
To reap rewards where many other SMEs fall short, invest some time and thought into your brand-focused design and marketing.
And if you need some branding expertise and advice, contact your local Snap Centre.
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