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8 interactive ads that took print to the next level

Published: 29 January 2019
8 interactive ads that took print to the next level

Ink-on-paper ads are a good way to increase general brand awareness but why play it safe when you can create an unforgettable experience instead? Interactive print ads that address multiple senses can leave a lasting impression on consumers where they talk about it for years to come. To get your creative juices flowing, here are our favourite eight  interactive print ads made to date.

1. UETC Lima, Peru

 

 
As a way of recruiting more students, the University of Engineering and Technology (UETC) in Peru showed their prospects the future of science. To tackle an environmental problem close to home, where their climate affords little rain each year and high levels of humidity they produced a billboard that could filter moisture out of the air and turn it into drinking water. Within three months, the ad generated a clean water supply of close to 10,000 litres.
 

2. Motorola

Motorola teamed up with the magazine Wired to produce an ad that would showcase the interchangeable colours of their new Moto X mobile phone. The print ad featured a built-in LED strip with buttons that would light up the phone in different colours when pressed

3. Kontor Records

 
Hamburg-based recording label Kontor Records was looking for a more effective way to promote their artists to agency creative directors. So, instead of sending them the usual promo CD, they trialled a more interactive approach, printing real vinyl records with paper packaging that could be transformed into an office turntable. Their creativity was rewarded with a 64% increase in responses from their target group.

4. Peugeot

Peugeot used print to showcase the improved safety features of the Peugeot 408. The first page of the three-page magazine ad asked readers to hit an image of the front of the car with their fist to reveal its new safety features. This triggered a real miniature airbag installed on the next page, featuring the car's interior

5. Llardo Lighting

Lamp retailer Llardo Lighting used the pop-up book principle to create a print campaign that could be transformed into a lampshade when mounted on a corner wall. Other than a bold pop of colour, the ad featured the brand's logo and one sentence that read: "Lamps can make any corner beautiful".

6. Shikun & Binui Solaria

Israeli energy company Shikun & Binui Solaria used a colourful visual effect to promote green energy. At first, the ad looked like a simple, black and white pencil sketch but once held against the sunlight, the image burst into colour.

7. Carlsberg

 
In one of their most memorable print ads, Carlsberg's self-proclaimed 'best ad ever made', saw the popular beer brand show off just how well they know their key audience. In addition to the Carlsberg logo and a tag line, the minimalistic ad feature nothing but instructions on how to fold the paper into a bottle opener.

8. Toyota

In one of its latest print campaigns, car manufacturer Toyota managed to stimulate all of the human senses at once. Promoting the new Toyota Camry, the ad featured an elaborate pop-up design, complete with a new car smell and a heart rate monitor to measure its reader's excitement. The ad appeared in 50,000 copies of InStyle magazine in the US that was then sent out to a selected group of subscribers.

As these examples show, bringing your print ads to life with interactive touches can be beneficial in more ways than one. Perhaps most importantly, it will help ensure your audience doesn't forget you anytime soon.

 

Author: Snap Marketing
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