If you run a retail business, there's never been a more important time to have strategies in place to capture customer's attention, drive traffic through the door and get tills ringing!
The good news is that there are lots cost and time effective ways to market your retail business while managing it effectively too.
Here are five proven strategies to help you market more effectively to your future, new and existing retail customers.
It makes sense to start marketing around the assets you already have. And the most valuable asset of all is existing customers. Research show that:
It doesn't need to be complex or expensive to run either. For example, you could:
Facebook, Instagram, Pinterest and other social networks can be powerful platform for retailers to:
Yes, these channels can take up a bit of time, but studies show that it's time well spent. Up to 90% of consumers turn to social media to help them with a buying decision.
Use social channels to:
If you don't have the time to do it yourself, it may be worth putting a staff member in charge of social, or hiring a marketing graduate part time who's looking to gain some real-world experience.
Direct mail campaigns are a retail sales secret weapon. Shoppers find them memorable and trustworthy plus they have a very high response rate.
Personalise your direct marketing and the story gets even better. Campaign response rates can be up to 15 times higher than traditional mass mailing methods.
They also work wonders in tandem with email.
Make sure your direct mail campaigns:
Customer reviews and star ratings hugely influence the way people see businesses whether they're online or physical.
One consumer survey found:
To build trust and respect, make online reviews part of your retail marketing strategy by:
Video marketing is more popular than ever and can increase the likelihood of a purchase by as much as 64%.
Video speaks directly to your audience, so it feels personal. Plus, it connects with our sight and hearing, which makes it memorable and hard to ignore.
There are so many possibilities for retail video marketing, such as:
These days you can make quality videos on a small business budget and a small phone. Just be sure the content is short, audience focused and interesting to watch. Or you can have affordable professional videos shot and produced.
Video also helps with your Google search ranking by keeping people on your webpages longer and will be seen when you add it to YouTube.
It's easy for retail business owners to be so involved in the day-to-day operations that marketing and promotions get left behind.
Testing out some or all of these practical and proven retail marketing tactics can help attract new customers, keep existing ones delighted and ultimately, boost your bottom line.
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