Your personal brand is as important as your company brand
Written on the 27 May 2015 by Snap Marketing
You've got a logo, your colours and maybe even a tagline for your company. The website is live, the signage is up and you're ready to start business.
But what about well, what about YOU? Whether you're starting a new business, refocusing your current business or breathing new life into your current brand, you represent your brand. Unless you're solely an online business, it's you that makes the first impression and closes the deal.
So what is your personal brand what does it entail? And what can you do to improve it?
Your personal point of difference
Your business 'elevator pitch' isn't enough. You need to know what YOU stand for. How are you different? Are you:
The most important part of developing a personal brand is this: make sure you deliver on what you promise, every single time. Otherwise, you will be branded as an 'over-promisor' or worse.
We are a shallow society, so you need to look the part. This doesn't mean wearing a suit or work dress it means dressing for your brand. If you're a plumber, your look should be completely different than an accountant. However, there are a few basic rules that apply across the board:
The initial meeting
A few tips:
Most importantly, make sure your personal point of difference comes through.
Spreading your personal brand
Make sure your personal brand is reflected in your company marketing tools. Your website, business cards, brochures or flyers even your quoting forms should reflect this. Here are other ways:
Like it or not, we all have a personal brand. So you need to be aware of what it is and manage it strategically. Be clear about who you are and what you offer. Craft the message. Polish up your appearance. Then spread the word.
Author: Snap Marketing