Winning with competitions
Written on the 15 November 2012 by Snap Marketing
Running a competition can bring huge benefits to your business, whether you want to sell products or grow your social media following. Youll need to prepare it properly if you want your competition to be effective and give you an edge against your rivals.
Set your objectives
Sell more products? Increase your database? Grow your social media page likes? Your competition objectives will dictate the prize and mechanics.
Choose your prize
The prize will depend on your budget and the clients you want to attract. It needs to provide a big enough incentive to entice clients to enter. Some popular prize options include:
Choose your competition mechanicCompetitions fall into two legal categories: game of skill or game of chance (or lottery).
Choose your platformYou should choose the platform where the clients you want to attract spend most of their time:
Remember the rules
Every state in Australia has varying competition laws that you will need to comply with. Check the rules in each state and apply for any necessary permits well in advance.Competitions can be extremely rewarding for your business and clients, and they dont have to break your budget.