Why create a style guide?
Written on the 5 October 2012 by Snap Marketing
If you have several employees involved in communicating externally, or a third party developing your website or marketing your business, then you need a style guide. It will save you time and money in the long run.
What is a style guide?
A style guide is a document outlining the standards you want to apply to all your business communication including emails, logos, business cards, promotional materials and website. Using a style guide makes your material coherent and consistent.
Why should you use one?
Who will use it?
Anyone involved in preparing communication material for your business, such as copywriters, graphic designers, web developers and marketing consultants.
What is in a style guide?
Style guides can be broken down into visual and written guides:
Visual style guide
Written style guide
A little effort upfront in the form of a style guide will reduce costly redesigns and rewrites later. It will also make you look professional. The first step could be a review of your brand identity.
Contact Snap today to find out how we can help your business with a Brand Identity workshop.