What's your type?

Written on the 25 June 2013 by Snap Marketing

With thousands of different typefaces available, choosing the right type for your business isnt always easy.

Most businesses choose two or three different typefaces to use consistently: one for all body text, and one or two different types for headings and logos. A winning combination of fonts will be easily readable, naturally complement each other (try to use fonts from the same family) and will suit the tone and mood of your business.

Body text: Serif vs. sans-serif

Serif fonts contain small decorative flourishes at the end of each letters stroke. Serif fonts are classic and timeless. Serif fonts are generally used in the body of printed text. This is because the individual letters are considered to be more distinctive and are easily recognised by the brain.

Serif examples: Times New Roman, Georgia, Cambria.

Sans-serif fonts do not have these extra strokes (sans is French for without). Sans-serif fonts are streamlined and contemporary. When it comes to the world of online, sans-serif fonts come recommended for body text. As screen resolution is much lower than print resolution, small serif characters are harder to read because of the more complex shape.

Sans-serif examples: Verdana, Arial, Century Gothic.

Headings and logos

Its widely acceptable to adopt more decorative and distinctive fonts in headings and logos across print and online. This is your chance to give your business a style in the eyes of your clients. Consider something different like script fonts, which mimic handwriting styles, or monospace fonts, which have a fixed width for all letters and characters.

Contact Snap today to find out how we can help with your design and print needs.


Author:Snap Marketing
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