Website essentials

Written on the 2 October 2012 by Snap Marketing

If you don't have a website, you are likely to be losing business to competitors that do. A well-designed website will improve sales and increase brand awareness.

Here are a few essentials:

1. Who are you?

One of the main reasons people will be going to your site is to find out who you are and what you do. Clearly state your business name and a summary of your products or services on your home page.

2. Web address

Your domain name is part of your brand. Avoid using dashes or numbers as they are confusing and cause problems with SEO.

3. Navigation

Create a sitemap and organise your pages into categories that will serve as a guide for users.

4. Contact us

Make it as easy as possible for people to find your phone number, email and physical address.

5. About us

This page is an extension of your homepage, where you can go into more detail about what your business does, who your employees are and how your company started. It provides a human element to your website.

6. Client testimonials

Real stories from real people make your product or service more credible to potential clients.

7. Search engine optimisation (SEO)

Basic SEO practices will ensure your website appears when clients search for the product or service you provide. SEO includes using keywords, links, images, blogs, videos and more.

8. Website size

The number of pages you need depends on what youre using your website for. Is it an online store or a brochure? The more pages you have, the bigger the opportunity for SEO. However, the simpler the content, the more user-friendly it is.

9. Scannable

Most online surfers have short attention spans. Your websites design and content needs to be arranged in such a way that all your information is easily found. Keep text to a minimum, use headlines and bullet points and have a clean, simple design.

10. Maintain it

Regular content updates are essential to ensure that visitors to your site receive accurate and relevant information. Dont create your site then neglect it. Analyse your traffic reports routinely. By seeing what visitors do when they come to your website, you can adapt it accordingly and plan online marketing campaigns.

Contact Snap to find out how we can help you build the best website for your business.


Author: Snap Marketing
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