The power of personalised Christmas campaigns

Written on the 5 November 2013 by Snap Marketing

The lead-up to Christmas is still the most outstanding spending period for Australians. Make the most of this seasons sales opportunities with a personalised Christmas campaign.

Clients might not be thinking about Christmas just yet, but the festive buying rush is just weeks away, making this the ideal time to roll out a marketing campaign that keeps your brand top of mind and maximises end-of-year revenue. Here are some ideas to work into your Christmas marketing mix.

Holiday emails

Plan an email marketing strategy that is personalised, targeted and well-timed so it stands out from the holiday inbox clutter. This could be as simple as showcasing gift ideas, offering a pre-Christmas discount or running a gift with purchase. If you have a loyalty or VIP program, be sure to leverage this valuable database with exclusive offers and personalised messages that build on existing client loyalty.

Gift cards

Customised gift cards at various price points are a great way to cater to the overwhelmed shopper who wants a good-value gift for minimal effort. Promote them well ahead, and keep lots of stock on hand in preparation for that last-minute gift-buying rush.

Social touchpoints

Stay in touch with clients across social platforms such as Facebook, Twitter and Instagram during the countdown to Christmas. These are quick and easy ways to drive engagement and keep clients up to date on special deals and promotions.

Shipping reminders

This is the busiest time of year for clients, so its worth sending a friendly reminder outlining shipping deadlines and final dates for purchasing gifts in time for Christmas. This valuable service message will help clients organise their shopping schedules and ideally increase the incentive to buy.

Personal touches

Even the smallest of details will differentiate your brand in a crowded Christmas market, so why not heighten the client experience with special add-ons such as gift wrapping, free shipping or personalised gifts. When Christmas does finally roll around, a simple seasons greetings email is a genuine way to connect with clients and thank them for their custom throughout the year.

Snap can help your business develop a personalised email and card campaign just in time for Christmas.