The power of personalisation in marketing
Written on the 13 November 2012 by Snap Marketing
Research in Australia and abroad proves that personalisation in marketing increases response rates.
With one marketing document, you can easily create a corresponding data file that specifies personalised elements relevant to each of your individual recipients. This targeted approach means your direct mail campaigns can actually connect with each recipient in a way that a standard one-for-all message simply cant.
Whether you're communicating with existing or potential clients, donors, supporters, volunteers or stakeholders, personalisation can be integrated into all forms of direct mail. From official letters to company greeting cards and even gifts such as desk calendars, the opportunities to personally acknowledge your clients are endless.
What are the benefits?With advances in technology, personalisation of direct mail is now an easy process and well worth the extra effort. From graphics to text or images, all elements of your communications can be selected or enhanced with intention to give that personal touch.
As most people are bombarded with marketing offers, personalisation is a great way to:
How to make it personalThere are many ways to personalise your direct mail campaigns, including:
To find out more about how we can help your business create effective personalised direct mail campaigns, contact Snap today.