The power of local: Online and offline marketing advice
Written on the 5 September 2013 by Snap Marketing
It can be hard to get your business noticed in a busy online marketplace.
That's why ensuring your business can be found on a local level is so essential. Here are four easy tips to help you market your business at a community level.
1. Make use of Google's offerings
Signing up for Google's Places for Business will see your company show up in all different types of online searches including maps, search, mobile and Google+. It also allows businesses to include (and update) their address, website, contact details and opening hours, making it easier for potential clients to find and contact you.
2. Cover all locations
If your business has multiple branches in different cities or suburbs (depending on the nature of your business) it may be best to set up an online presence, such as a social media account, for each one. For example, clients may follow their local branch's Facebook page to take advantage of news and deals relevant to them.
3. Let people check in
Using Facebook Places or an app like Foursquare can let you offer promotions to clients who visit your business on a regular basis. This function will not only appear on your business social media page, but be seen by friends of the client checking in. Using location tools such as these also helps your company show up when people search for nearby businesses.
4. Go offline
There's plenty to be said about the benefits of promoting your business online, but the same can be said for taking your efforts offline. Sponsor a local sports team, offer local businesses and organisations access to exclusive deals and discounts or reward regular clients with VIP or member cards. Building relationships with neighbouring businesses is a simple and effective way to establish your place in the local community.
Contact Snap to see how we can help your business with its local marketing efforts.