The advantages of choosing an established franchisor
Written on the 25 March 2013
Many prospective franchisees ask themselves whether theyre better off investing in a new or established franchise. The answer will depend on your appetite for risk and reward, but the established route does offer some very distinct advantages.
A complete business
Getting a business up and running can be a long and demanding process, but buying an established franchise with proven systems in place eliminates a lot of the hard work. Successful franchises with at least two years behind them are more likely to have streamlined business systems that improve overall productivity and ultimately take the guesswork out of your job.
Formula for success
With an established franchise, you can take some comfort in their trading history. As long as you follow the systems the franchisor has put in place, you can be fairly confident that youll soon be running a successful business. In this sense, the established route can present a lower risk option.
A powerful brand
Clients are more comfortable buying from a brand they know and love. An established franchise system has already done the hard yards building the brand and corporate image. Theyve accumulated a committed client base that recognises and trusts the brand, and you are able to leverage that powerful relationship for your own business success.
A large franchise operation will usually offer extensive training to help you run your business in exactly the same way as the other franchisees. This immediate expertise means you can run your business efficiently and you are less likely to make mistakes commonly faced by new business owners.
With an established franchise, youre not alone. The franchisor will provide support and guidance that will help you stay on track, keep control of your operating costs and ultimately increase your potential for profit.
Marketing a business is usually a job in itself, but many of the larger franchises will take care of the national or large-scale marketing for you. They can also provide marketing outlines and even specific advertising vendors for you to call on when promoting in your local area.
Multiple franchise ownershipIf your franchise takes off, you could consider taking the next step and opening a second location to potentially double your income. By being part of a successful, established franchise, you get the opportunity to grow and expand within the system.
Contact Snap to learn how you can benefit from an established Australian franchise.