Testimonials: Why they can make all the difference
Written on the 1 October 2012 by Snap Marketing
One of the best ways to convince prospective clients to go with your business is to utilise the power of testimonials. Testimonials are a highly effective marketing tool, and best of all they're free!
Testimonials from a variety of clients are a great way to promote your product or service. A potential client reading your testimonials will learn of other services you provide that they may not have been aware of. They can:
How to get a good testimonial:
1. Pick your clients: Ask clients who youve worked with over a long duration, built a relationship with or those who have a good understanding of what you do. Ensure they are willing to be named and potentially photographed. One testimonial with a name, company name/suburb and photograph is worth a hundred with just initials.
Before and after testimonials
The best testimonials are before and after ones because consumers buy results, not the process.