Social media: Twitter for business
Written on the 18 December 2012 by Snap Marketing
With over a billion tweets sent every three days, Twitter is a force to be reckoned with.
Businesses will benefit from the microblogging giant because it allows for a constant flow of conversations with clients, is an excellent branding activity and helps boost search rankings.
Unlike other social media sites, there are no special pages for businesses on Twitter, so setting up your page is just like setting up a personal page. Youll need some basic details about your business, a username, profile picture (128 x 128 pixels), background and header (1252 x 626 pixels).With Twitter, youll need to learn to be succinct. You only have 160 characters to describe your business and all tweets must be 140 characters or less. Its a good idea to get familiar with services like bit.ly so you can shorten links in your tweets.
Do's and dont's of getting noticedDO make a mission statement
Before you start, think about what you want to achieve, your tone and the ways youre going to promote your business.
While none of your tweets should be completely off-brand, constantly pushing products wont win you many followers.DO put follow buttons everywhere
Make sure you have a follow button on your homepage, your email sign-off and any EDMs you send out so fans know they can interact with you on Twitter.DON'T repeat tweet
Generic thanks for following tweets that get sent to every follower are generally seen as spam.DO follow the right people
Make an effort to seek out people in your industry, bloggers who may be interested in your products and services, and existing clients.DON'T connect Facebook and Twitter
Aside from the fact that Facebook doesnt have the same character restrictions, you need to be interacting with other Twitter users consistently. So try and maintain each separately.DO use hashtags
Hashtags are searchable terms that help users find tweets about specific things. Use relevant hashtags in your tweets, but dont overdo it!DON'T use bad grammar and spelling
Not only does it look unprofessional, you will likely get called out by a follower if youre caught making constant grammatical and spelling mistakes.
The bottom line
Twitter is a great way to converse with existing clients, find new business and give people a better idea of what your business is all about.
Contact Snap today to find out how we can help you with your business marketing and website needs.