Social media: Pinterest for business

Written on the 6 December 2012 by Snap Marketing

Pinterest is the newest power player in social media and has gained users at an incredible rate.

It's a virtual pin board that allows users to share images and links they find interesting or inspiring. The images are pinned to thematic boards and can then be repinned by other users. It has a very high referral rate in fact, more people click on the links in Pinterest than on almost any other social media platform.

Getting started

For a long time, Pinterest was an invite-only service. Now anyone can join and signing up is simple. Youll need some information about your brand, a profile picture (although this will be taken from Facebook or Twitter if you connect your accounts) and an idea of what youre going to start pinning.

After that, you should download the Pin It bookmarklet to your browser so you can start pinning directly from your website and blog to make the most of the referral traffic opportunities.

Do's and dont's for getting noticed

DO be on brand

Have a good brainstorming session about the themes of your Pinterest boards and come up with some ideas that are on-brand but not always self-promotional.

DON'T forget strategy

Pinning from your website is ideal because it means theres a link back, and repinning pictures from people involved with your industry is a good way to grow valuable followers.

DO think about your target market

The majority of Pinterest users are women aged between 25 and 44, so if your target market is men and youre short on resources, consider if it is a social site worthy of your time. 

DON'T tweet and Facebook everything

There is an opportunity to post your pins to Facebook and Twitter, but doing this every time is going to feel like spam for your followers.

DO include prices

Putting a price in the description field will automatically add a price banner to the pin and send it to the gift section.

DON'T pin-dump

Logging on once a month and spending four hours pinning everything on your website wont do much in terms of referral traffic and follower building. Be regular and consistent!

DO be social

Use comments, repins and follows to build relationships with other active Pinterest users.

DON'T ignore copyright

If pinning directly from a website, the image will be linked automatically. However, if youve uploaded something that isnt yours, make sure to give the owner credit.

The bottom line

Pinterest is a great marketing tool, particularly for businesses that are female-focused and have a lot of visual content.

Contact Snap today to find out how we can help with your business marketing and website needs.


Author:Snap Marketing
Sign up to our monthly newsletter
Qantas Business Rewards

Earn 1 Qantas Point for every $1 spend at your local Snap Centre. Find out more

Platinum Partners

Platinum Partner

Silver Partners

Silver PartnerSilver Partner