Social media: LinkedIn for business

Written on the 17 January 2013 by Snap Marketing

Often referred to as Facebook with a suit on, LinkedIn is the 175-million-strong business-focused social site with a lot to offer in terms of business growth. Many people are using LinkedIn as individuals, but many businesses havent quite tapped into its full potential when it comes to their company page.

Getting started

Log in to your personal LinkedIn page, click Companies and then Add a Company on the right-hand corner. From here, youll need your company name and company email address (note: it cant be a Gmail, Hotmail or similar) to get started. Once youve received the verification email and confirmed, its time to get started adding details about your business and getting followers on board.

Do's and don'ts of getting noticed

DO pay attention to your company description

Dont just copy and paste from the About Us section on your website write a succinct, keyword-rich summary that really spells out what you do. And remember to keep it updated!

DON'T use your Facebook voice

LinkedIn has a different tone to other social sites, and your updates should be more business focused. Try posting links to interesting industry-related articles or videos, business-related questions or polls and company news.

DO make connections

Start by asking employees to add the company page to their personal profiles and share it with their network. Its also a good idea to add a LinkedIn button to your homepage and send out an email to your client database asking them to follow you.

DON'T leave out information

Completing the company name, description, specialties and products sections of your profile will help people find your business, while creating a great banner image will attract people to your page.

DO advertise position openings

There are plenty of job seekers on LinkedIn, and a job advertisement on LinkedIn will attract people who are interested in your company or industry specifically.

DON'T be afraid to ask for recommendations

Its not advisable to ask any and every person who has ever come in contact with your business for a recommendation, but most steady clients are generally happy to leave a recommendation all you have to do is ask!

The bottom line

With some time and effort, LinkedIn can become a great platform to introduce your products and services to new clients, connect with potential employees and find business advice from other professionals.

Contact Snap today to find out how we can help you with your business website.

 


Author: Snap Marketing

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