Social media: How to create and source content

Written on the 27 March 2013 by Snap Marketing

You can never underestimate the importance of interesting content to engage audiences on social media channels. While sourcing quality content requires time, effort and organisation, the benefits are well worth the effort.

Content is a powerful vehicle for your business to:

  • Attract potential new clients.
  • Retain existing clients.
  • Let audiences know you exist and what you do.
  • Engage and form connections.
  • Keep your business at the forefront of readers minds.
  • Reflect that youre in touch with your industry and developments happening in the space.

Creating your own content

When creating your own content to share online, its essential your target audience finds it relevant, useful and interesting. Write about subjects related to your business and use it as a means of having a conversation with your clients, not a place to hard sell.

Some content ideas to get you started might include:

  • Interviews with industry leaders.
  • Success stories of previous clients.
  • Host a contest for readers to create new content, such as images and videos.
  • Explain your business in a new way, such as an infographic.

Sourcing existing content online

For the time-poor or to add variety to your social media content sourcing existing content is another great way to keep audiences engaged. Keep the content relevant to your business and always make sure you dont promote anything that might unintentionally divert business leads elsewhere.

Some ideas for existing content you could share include:

  • Online reports or reviews.
  • News stories.
  • Videos of product demonstrations.
  • Industry studies and whitepapers.
  • Articles about industry trends.
  • How-to guides.

Also consider signing up to or following industry publications, business leaders and associations, and sharing news and events with your followers and readers.

Contact Snap to find out how we can help with your businesss website and marketing needs.


Author:Snap Marketing
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