Snap nabs naming rights for off road rally team

Written on the 22 April 2013

Snap Franchising has embraced motor racing as it looks to promote its print, design and website services to a wider audience.

Snap has become the naming rights sponsor for SMU Racing in this year's Australian Off Road Championship season.

The franchise said the partnership would expose Snap to the growing audience that watches the championship and follows it in print and online.

"Snap has long been known for our outstanding printing capabilities but in more recent times we have broadened our focus to include the creation of websites and graphic design from simple logos, personalised mail to creation of corporate identities," said the general manager of franchise services, Raeleen Hooper.

"Sponsoring SMU Racing was a great way to partner with the number one racing team, and aligns nicely with Snaps number one position in the market.

"We look forward to visiting new regional markets in conjunction with the team to introduce Snap and our capabilities."

SMU driver Matt Hanson said the team was excited to partner with a "reputable and exciting company" like Snap.

"As we all know, Snap have been leaders in printing for a number of years and now, in more recent times, have added design and websites to their already impressive portfolio of services.

"To be involved with a dynamic brand such as Snap is exciting for us and already we are utilising some of Snaps fantastic services with team posters, banners and a new website already being planned."