Snap lifts brand with sports sponsorship
Written on the 22 January 2014
Franchise group Snap has announced two major sporting sponsorships to support its upcoming regional expansion strategy and reposition their brand on a national stage.
The company will continue its existing sponsorship of off road racing team SMU Racing, and adds Hall of Champions Iron Man Nathan Smith. Both sports have strong ties to country Australia.Snap franchises services general manager Raeleen Hooper says choosing these sports will give the brand national coverage and increased awareness in regional areas.
"It's easier to find sponsorship arrangements for big cities so this is a good opportunity to assist our regional franchises as everyone deserves to be promoted," she says.Hooper says Snap has a strong focus on small and medium sized businesses which are often vital parts of rural and regional communities, from the local plumber to town doctor, businesses who want local experts on their local area to provide essential marketing needs like websites and business cards.
"They want people by their side to hold their hand and be able to call up or get a visit from someone they know who lives locally. Snap is positioned to do that," she says.SMU Racing will travel to numerous remote locations in their 2014 Australian Off Road Championship campaign and will visit Snap franchises near the race venues to provide a platform for community engagement. They also provide international exposure with a visit to America later this year.
Hooper says Snap chose to support an Iron Man athlete because it is closely aligned with the company's core values as a local, Australian brand with ties to the community and a history with surf lifesaving. It chose Smith because he is a local New South Wales family man making a comeback who epitomises the values of hard work and working for the community."Snap also has a number of passionate Iron Men, Iron Women and triathletes in its network of staff and Franchise Owners, which has made the team very excited to be working with Nathan Smith for the first time," she says.
Hooper says says while Snap is a household name in printing, its design and online marketing arms are less visible and the company wants to leverage its printing reputation to promote other areas of its business and exposure national sponsorships was a good way to do that.