Snap delivers online power with new 'marketing portal'
Written on the 6 August 2013
Snap is delivering the power of online marketing print to franchisees and their clients after the launch of a new web-based marketing portal designed to enable franchisees to personalise their own print campaigns for themselves and their clients.
The new tool, Snap Marketing Portal, was launched at the Snap annual conference held in Sydney on 2-3 August, where Snap chief, Stephen Edwards also announced the companys new three-way alliance with the US-based Allegra Network and the Canadian Print Three print and design franchise groups.The new release is a marketing services solution in association with CR Cards (Client Relationships Cards), enabling franchise owners to personalise all their own local printed campaigns as well as providing personalised printed campaigns for their clients.
For Matt Sandford, CR Cards founder, developer of the new Marketing Portal and former Snap franchisee, the system represents an easy-to-use interface that could work with most databases for personalised information.We wanted to build a really simple system for the Snap franchise owners to run one-to-one marketing platform so anyone in the team should be able to run a campaign, said Sandford at the conference. You can design your own card with a high level of personalisation. It had to be really easy to use, and the system can take just about any database you can throw at it.
The Marketing Portal that Sandford designed is based on Xeroxs XMPie workflow automation suite, which is making heavy inroads into the Australian market as online print and marketing work ramps up.XMPie is the premier one-to-one channel marketing software, says Sandford. We wanted to use the best platform we could. We focused on the web-to-print part of XMPie and put in all sorts of enhancements, also making it an easy WYSIWYG interface.
Although the exclusivity of the new system to Snap has not been guaranteed by Sandford, he is keen to try it our in Australia with Snap franchisees first, and then look for partners to take it up overseas.
The new system was unveiled after several months of beta testing with a limited number of franchisees and is part of the companys strategy to build upon its online infrastructure for its franchisees.
Click here to read the original Print 21 Article