Snap backs up print with 2014 sporting sponsorships
Written on the 20 January 2014
Snap kicks off 2014 with two high-profile sporting sponsorships, putting its full strength behind print as a vital ingredient in the marketing mix.
The print franchise group is pumped to get behind Iron Man athlete Nathan Smith, and signs up as naming rights sponsor of SMU Racing for the coming year.
Through its sporting sponsorships, Snap aims to raise the visibility and profile of print for franchisees, as well as front-footing the brands expansion into regional areas. The partnerships are part of Snaps ongoing strategy to support its franchisee network, and will also see the brand participating in these sporting events throughout 2014. Building on success in previous years, the 2014 line-up also sees the group prepare to grow into territory.
Speaking with Print21, Raeleen Hooper, general manager franchise services, Snap, said, We think the industry is ready for growth and we want to be at the forefront of that. Snap is evolving into print-design and websites alongside print services, so they represent that very well. They both work on social media and they use print to represent the brand. Its a great representation of where we are and where our brands going. Print will always be there, it has a very specific place in the marketing-communications structure. Its about making sure that whether its online or offline, that message is integrated.
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