SEO: Search engine optimisation

Written on the 29 November 2012 by Snap Marketing

Search engine optimisation (SEO) is the process of getting your website to rank as highly as possible in free, or organic, search results.

This is achieved by writing web content in a way that gets noticed by search engines. By researching the best and most commonly used keywords to describe your business and strategically placing these throughout your website your site will rank better when those specific keywords are entered into a search.

The importance of SEO

The importance of successful SEO should never be overlooked by any business with an online presence. Whether you have a business website, a public Twitter account or a listing on Google Places, anywhere that you use text to describe your business offerings, SEO can make or break your chances to engage users (and potential clients).

The most obvious benefit of SEO is, of course, increased traffic to your website, and more business as a result. However, another valuable benefit is that youll attract the right kind of clients to your site by using the right keywords to describe your business.

Optimising your website

Ideally, SEO should be used to enhance the optimisation of both individual webpages and entire websites. SEO techniques can be applied to both text and image content.

Some tips for optimising text:

  • Integrate keywords into page names and text headings.
  • Try to include keywords in the first sentence of your page.
  • Use variations of your keywords throughout body text.
  • Include links to other pages within your site.
  • Link keywords to related credible external sites.
  • Cover topics on your site or blog that are related to your keywords.
  • Include keywords in your URL slugs (usually the end part of a URL that tends to include the name of the page or article).

Some tips for optimising images:

  • Include keywords in image file, names and anchor text.
  • Add obvious words and phrases that describe the image in alt text.
  • Dont embed text in your images.
  • Only use file types supported by browsers, including JPEG, GIF, PNG and BMP.
  • Provide context for the image in the surrounding text.
  • Submit an image sitemap.

Keep in mind that theres a fine line between optimising your website and overdoing it. Overuse of keywords can turn off your readers if the content itself isnt interesting, and can cause search engines to purposefully re-rank your website lower.

Contact Snap today to learn how we can help better your business website and marketing online.


Author:Snap Marketing
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